Exclusive Content Mailer Campaign:
Offer to CISOs to reach out to their Account Executives for a 40+ page guide to starting an application security program.
Summer Mailer Campaign:
Tri-fold pamphlet offering free books to CISOs, CFOs, and App Sec Managers of companies who are current or potential clients.
MAKE CODE, NOT WAR.
This 60s inspired campaign promoted the collaboration between developers and security measures. This was executed at the Veracode booth at Black Hat, the annual security tradeshow in Las Vegas.
The Customer Community Meeting was a customer event and book signing for current CISOs and CEOs of Veracode's customers who were attending Black Hat.
FOLLOW FOR A HOTDOG
This mini-campaign was used at Tech Jam, a tech-based recruiting event held each summer at Government Center in Boston.
