Jessica Gonsalves is the co-founder of Procell, a renowned vintage clothing store located in New York City. Drawing inspiration from her family's deep-rooted connection to sailing, she collaborated with ASICS to redesign the GEL-NIMBUS 9 sneaker. This collaboration resulted in a unique off-white colorway with translucent overlays, reminiscent of oceanic treasures like pearls. Released globally on October 28, 2022, the sneaker featured ASICS' signature GEL technology in the heel and forefoot, ensuring both style and comfort. Gonsalves' design seamlessly merged her personal heritage with contemporary fashion, further establishing her influence in the industry.
Partnering with Jess was a rewarding experience. Her open-minded approach to collaboration and her ability to provide creative direction, while allowing space for innovation, made the process seamless and inspiring. Working with someone so deeply connected to the culture of fashion, while also being able to create something fresh, was a true highlight of this collaboration.
