"Part of Concepts' 25th anniversary collaborative series, the shoe and its related collection takes inspiration from the Japanese tuna, and curators of bespoke restaurant culture.
Similar to New England lobster, the Japanese tuna has transformed from disregarded to delicacy over the course of history. If not all out avoided, the fish, and its attributed metallic taste, was either heavily marinated in soy or buried in the ground for four days (a practice called “Shibi”) before eating.
However, in the 1970s, tastes shifted and the Bluefin became one of the world’s most sought-after fish. Prices, defined at Tokyo’s famed fish markets, skyrocketed as desire for tuna and Otoro exploded. Now synonymous with luxury, the rich coloration of “Otoro” is replicated across our latest Gel Lyte 3 through use of pigskin suede in a beautiful range of pink hues. The tools of sushi, particularly the stunning knives, are referenced by 3M hits to the shoe and typical accompaniments, like wasabi, are referenced through the secondary lace."
NOTABLES
- SOLD OUT 2,000 UNITS ONLINE IN 1 MINUTE ON RELEASE DAY
- IN STORE RELEASE SOLD OUT WIHTIN 1 HOUR
- OUTPERFORMED CONCEPTS X KYRIE IRVING PROJECT THAT HAD ACTIVATION ON A SIGNATURE MODEL
- GLOBALLY DISTRIBUTED, REGIONALLY LED
Project Team on Launch Day
