As the lead designer for AWAKE NY, this is the second collaboration I have had the opportunity to create for Angelo Baque. This project was a labor of love - having gone through three sample rounds before confirmation - each time with an entirely new creative direction. The colorways that ultimately executed are a culmination of almost a year of close communication, technical refinement and thoughtful design. The success of this project directly supported the increase in account sales by 114% YoY as well as the strength of our continuing partnership with both the brand and Angelo Baque.
